Design Thinking: As Conceptualized By Tim Brown
Last night, I purchased a copy of Tim Brown’s first book, “Change By Design.” Tim is the CEO and president of the “global design consultancy” IDEO and one of the primary advocates for design thinking. According to IDEO’s website, design thinking is:
- “…a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.”
- “…an approach that use the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.”
While I’ve only read the Introduction and Chapter 1, I’m looking forward to seeing how he expands on the concept of design thinking, including how it was practically implemented on past projects.
If you’re interested in learning more about the topic, I’d suggest starting with his article, “Design Thinking,” (2.88 MB, .pdf) which was published in the June 2008 issue of the Harvard Business Review. You can also follow his blog. Moreover, I’d also recommend taking the opportunity to watch his recent 17 minute TED talk.
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[...] I found it to be a thought provoking read. As I noted in a previous post, I was interested in seeing how he expanded on the concept of design thinking. As one might [...]